The stores are compleling us to buy! Visual Merchandising and Store Layout

Hello Everyone! Today I'm going to talk to you about visual merchandising and store layout and how that affects our consumer behavior! First of all, what's visual merchandising? It's silent selling technique that helps to reduce the employee mix and increase per square feet returns and can further helps in reducing marketing budgets. The activity and … Continue reading The stores are compleling us to buy! Visual Merchandising and Store Layout

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How to do your “signature bag” – Part 2

Hello Everyone! Here's the part 2 of the 'How to do your "signature bag"' series. So, last time we talked about the creative process and gave you an hint of the production costs. Now, I've already made the bag and I'm here to tell you all about it! So, if you remember, our bag had … Continue reading How to do your “signature bag” – Part 2

My audience – Who are you?

Hello Everyone! Here's another assignment for Teen vogue x Parsons fashion course! On course 4 - Working in Fashion Media we were asked to write a story on our blog about you guys! Who are our audience? What do they like? Let's find out! WordPress: First of all, thank you for having an interest on … Continue reading My audience – Who are you?

How to do your “signature bag” – Part 1

Hello Everyone! Today I bring you the first part of the theme 'How to do your "signature bag"'. On my Fashion Industry Essentials certificate by Teen Vogue X Parsons, I had to do a serie of assignments that colminated on a finished homemade handbag. In this two-part conversation I'll explain you all the process. Let's … Continue reading How to do your “signature bag” – Part 1

Production Costs – Why do we pay so much for fashion items?

Hello Everyone! Due to an assignment for my Fashion Industry Essentials course by Teen Vogue x Parsons, I here present you with a new theme on my blog! I'll be doing some fashion posts about particularities on the Industry, sharing my knowledge and showing you some of my work! Today's theme is about production costs. … Continue reading Production Costs – Why do we pay so much for fashion items?