Hello Everyone! Today I'm going to talk to you about visual merchandising and store layout and how that affects our consumer behavior! First of all, what's visual merchandising? It's silent selling technique that helps to reduce the employee mix and increase per square feet returns and can further helps in reducing marketing budgets. The activity and … Continue reading The stores are compleling us to buy! Visual Merchandising and Store Layout
Hello Everyone! Here's the part 2 of the 'How to do your "signature bag"' series. So, last time we talked about the creative process and gave you an hint of the production costs. Now, I've already made the bag and I'm here to tell you all about it! So, if you remember, our bag had … Continue reading How to do your “signature bag” – Part 2
Hello Everyone! Here’s another ‘Have you seen it?’. This week's episode aired on October 6th and it was called "Sink or Swim". The challenge consisted on making a swimsuit and a cover-up inspired by Heidi Klum new line "Heidi Swim", but there was a twist - they had to create their own print to use on their … Continue reading Have you seen it? Project Runway Season 15 Episode 4
Hello Everyone! Here's another assignment for Teen vogue x Parsons fashion course! On course 4 - Working in Fashion Media we were asked to write a story on our blog about you guys! Who are our audience? What do they like? Let's find out! WordPress: First of all, thank you for having an interest on … Continue reading My audience – Who are you?
Hello Everyone! Today I bring you the first part of the theme 'How to do your "signature bag"'. On my Fashion Industry Essentials certificate by Teen Vogue X Parsons, I had to do a serie of assignments that colminated on a finished homemade handbag. In this two-part conversation I'll explain you all the process. Let's … Continue reading How to do your “signature bag” – Part 1